Daniel Travers

Founder & CEO

11 years extensive experience with the 3rd largest pure-play online retailer in the home improvement space Worked in key roles including Logistics, Risk Management, Merchandising and User Experience, Customer Acquisition, and Marketing


Benjamin Burwell

Vice President of Operations

Ben enjoys more than a decade in operations and logistics. Ben served for 9-years with the largest concert production and promotion company in Northern California. As the Production & Venue Manager, Ben executed more than 130 events per year where he orchestrated all aspects of the production from contract management, insurance, logistics, and assembly for major acts in prominent venues.


Subhed A. Chavan

Vice President of Information Technology

Full-Stack Development with 8 + years of experience. Subhed's accomplishments are many, with highly successful developments and deployment, building products for startups in IoT, Web, and Mobile applications. Subhed works across the stack with a specialty in the back-end.

Subhed has recently earned his Masters of Computer Science


Patrick Panella

Vice President of Virtual Technology

Patrick enjoys 12+ years in 3D modeling and Virtual technology development. Patrick built the HP VR Launch Kit in collaboration with Epic Games. Developed a small handful of applications that were shown off at different developer conferences at the Epic Games Booth.


Brad Louisana

Vice President of Sales

37 years experience in Sales in the home improvement space. Brad enjoyed a decade with Black and Decker and 27 additional years operating as an independent manufacturer representative for major consumer brands.


Erik Grotte

Chief Financial Officer

Erik is an experienced Chief Financial Officer (CFO) with expertise and experience serving a wide variety of companies, including mid-sized privately held companies and not-for-profits. He has an extensive background including Big 4 accounting firm experience, managing teams; and achieving finance and accounting department initiatives.

Erik operates as a fractional CFO with Curativly